Digital marketing’s development since the early ‘90s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops digital marketing campaigns are becoming more prevalent and efficient.
RGS specializes in digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing and automation, data-driven marketing and e-commerce marketing, social media marketing and optimization and digital display advertising. Digital marketing now extends to mobile devices which have opened digital marketing to wide population that are not bound to their desktop/laptop devices.